Bonus Materials Included
with Every Pre-Order!

An invitation to the Power Your Tribe live cast event, where Christine will share tools to boost your performance.

15 Resources from the SmartTribes Playbook, which includes processes to boost sales, marketing leadership and engagement in your organization.

The Guide to Building a Smarter Brain: a set of exercises to develop your brain, leading to better choices, more breakthroughs and deeper satisfaction.

A chance to win a one-on-one coaching session with Christine.

Access to the SmartTribes Playbook Learning Lab: 42 videos to dive deep into effective sales and marketing processes using meta-programs.



Pre-order Power Your Tribe today



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Message from

We find out who we truly are when the chips are down. Do you want to be part of something bigger than yourself and help spread this message to 1 million+ people? That’s the critical mass that will create a profound ripple effect to benefit humanity. To shift scared, mad, sad to peaceful, powerful and joyful. Are you in? Are you ready to be part of the change you want to see?


From the New York Times bestselling author of Rules for Renegades and SmartTribes comes a playbook with an effective set of neuroscience-based tools for leaders to guide their teams through change quickly and optimally.

There is one constant in today’s corporate environment: relentless, unpredictable change. But if leaders want to succeed in today’s ever-changing environment, they need to get their teams on board as quickly and efficiently as possible. In Power Your Tribe, leadership and employee engagement expert Christine Comaford takes a human approach to corporate change that’s rarely addressed in business books.

Now more than ever people need to be resilient. With frequent natural disasters, social and political unrest, random acts of violence—the ability to CHOOSE how we respond to these situations is KEY. Many people are feeling scared, mad, sad about what is happening in the world today. What if you could feel peaceful, powerful, even joyful inside regardless of what is happening outside?

This isn’t just a book—it’s a PROMISE.

A promise that you can choose your emotional state regardless of what is happening, AND you can help others to do the same. It’s also a PLAYBOOK. It’s full of specific tools and a clear, easy to follow process to help you and the people at work and in your life to become more emotionally resilient, more emotionally agile, and have more choice.

It’s how to become a bigger version of you. A version of you that has more behavioral choice. A version of you that can help others to do the same.

Advance Praise

Power Your Tribe is an exceptionally well-written book that you will want to take chapter by chapter, line by line, tool by tool and practice both by yourself and with your teams. I highly recommend that you learn all you can from this book, implement that learning in your workplace, and let it take you to and keep you at the heights of emotional agility and success!”

Marshall Goldsmith

The Thinkers 50
#1 Leadership Thinker in the World

Power Your Tribe is the playbook for increasing emotional engagement at your organization. We all want to be conscious leaders and lead with a higher purpose, and Christine’s tools help leaders accelerate connection and engagement. Her advice is practical, powerful, and immediately actionable. You'll rely on this book's wisdom daily. Plus, her intellectually playful style makes it accessible to all.”

Elana Yonah

Chief Advancement Officer
Conscious Capitalism

“In Power Your Tribe Christine shows again how the latest neuroscience learnings can be leveraged and applied to the business world, in order to make us better leaders, better colleagues, and even better human beings. In a very simple way, she helps us understand how emotions play and how to make them work for us so that we can deliver the results we seek for our companies and for our lives”

Alberto Moriana

Head of Sales Latin America
Procter & Gamble

About Christine Comaford

Bill Gates calls her “super high bandwidth.”

Bill Clinton has thanked her for “fostering American entrepreneurship.”

For over 30 years Leadership and Culture Coach, Serial Entrepreneur, and New York Times bestselling author Christine Comaford has helped leaders navigate growth and change. Christine is sought after for providing proven strategies to shift executive behavior to create more positive outcomes, enroll and align teams in times of change, profoundly increase sales, product offerings, and company value. Her coaching, consulting and strategies have created hundreds of billions of dollars in new revenue and value for her clients. The potent neuroscience techniques she teaches are easy to learn and immediately applicable to help leaders see into their blind spots, expand their vision, and more effectively influence outcomes.

Christine Comaford